Updates
Every article is reviewed at least once every 12 months, earlier if a major source publishes new evidence, a regulator changes the rules, or the market shifts. When we update, you'll see an “Updated” line with a brief note on what changed.
Methodology
How we write what you read
Our source canon, the seven-step publish flow every article passes through, our update cadence, and what we're honest about not knowing.
Source canon
Where every claim comes from
We draw from a tiered set of authoritative sources. If a claim can't be tied to one of these, it doesn't ship.
- Tier 1
Primary medical authorities (always preferred)
- NHS
- Mayo Clinic
- AAD
- BAD
- Cleveland Clinic
- Johns Hopkins
- WHO
- DHA / MOHAP
- Tier 2
Peer-reviewed journals (specific evidence claims)
- JAAD
- British Journal of Dermatology
- Lasers in Surgery and Medicine
- Plastic and Reconstructive Surgery
- Cochrane Reviews
- Tier 3
Regulatory & manufacturer documentation
- FDA approvals
- EMA approvals
- Manufacturer specs (for product facts only)
- Tier 4
Reputable secondary (only when nothing above covers it)
- Healthline (with caution)
- WebMD
- Aesthetic society publications
Never cited
No matter how convenient or popular the claim:
- Clinic blogs
- Beauty magazines for medical claims
- Social media
- AI content from other sites
- Press releases as evidence
- Influencer claims
The publish flow
Seven gates every article passes
- 01
Brief
An editor defines the article's purpose, target reader, source canon, and structure.
- 02
Drafting
A first draft is produced using AI assistance, grounded in the brief and the source canon.
- 03
Editorial review
A human editor reviews against the six commitments, the no-naming rule, and our voice standards.
- 04
Compliance & legal review
Each draft is checked against UAE healthcare-advertising rules and our editorial standards.
- 05
SEO & accessibility review
Title, description, headings, image alt text, and schema are validated against publication standards.
- 06
Source verification
Every cited claim is checked against its source before the article ships.
- 07
Publish
The article goes live with a visible "Last reviewed" date and a link to our editorial policy.
What we're honest about
We're not licensed medical practitioners. We summarise published medical evidence; we don't give personalised medical advice. For anything specific to your situation, always consult a DHA-licensed clinician.
Get in touch
Spotted an error or a missing source
Visible corrections are part of how we keep your trust. Tell us when something needs fixing.